A 15-Year Partnership Ensuring a Unified Brand Presence

Cohesive print, signage, and merchandise that bring the Boston Book Festival to life every year.

SERVICES

Branded Merchandise
Print Production & Signage
Event Marketing Support
Sponsorship Activation

Our work

Since its inaugural event in 2009, the Boston Book Festival has relied on Grossman Marketing Group to create a consistent, recognizable brand identity across all physical and promotional materials.

From festival signage to event programs and branded merchandise, we ensure that every touchpoint reflects the festival’s identity—providing a seamless experience for attendees, sponsors, and authors alike.

Key Initiatives Supported:

Print Collateral – Designing and producing event programs, brochures, and promotional materials that reflect the festival’s evolving identity.
Event Signage – Ensuring consistent branding across banners, directional signage, stage backdrops, and sponsor recognition materials.
Branded Merchandise – Creating custom apparel, tote bags, and giveaways that reinforce the festival’s presence and enhance attendee engagement.
Sponsorship Activation – Delivering high-impact signage and promotional solutions that elevate sponsor visibility while maintaining cohesive festival branding.

The Results

A Seamless Brand Experience – Attendees, authors, and sponsors experience a cohesive brand identity across all festival materials.
Long-Term Brand Evolution – As the festival has grown, we’ve ensured its branding remains modern, impactful, and recognizable.
Stronger Sponsor & Audience Engagement – Consistent, high-quality print and signage reinforce the festival’s professionalism and credibility.

By maintaining brand consistency across all mediums, Grossman Marketing Group has helped the Boston Book Festival establish itself as a premier literary event, ensuring a visually cohesive and immersive experience year after year.