America’s Test Kitchen branded merch case study

A Modern Twist on America’s Test Kitchen Branded Merchandise

Trendy, food-inspired products that celebrate a household name with a global following.

SERVICES

  • Branded Merchandise

  • Trendy & Influencer-Driven Products

  • Custom Engraving & Personalization

  • Food-Themed Apparel & Accessories

  • Global Brand Engagement

The Solution

Grossman Marketing Group developed a strategic branded merchandise collection that:

Grossman Marketing Group developed a strategic branded merchandise collection that:

  • Connected food culture with fun, modern design – Incorporating emoji-inspired themes into a trio of vibrant, food-themed hats.

  • Featured high-quality, trendy products – Including the viral Owala FreeSip bottle, engraved with the classic America’s Test Kitchen logo for a sleek, recognizable look.

  • Appealed to both longtime fans and a younger, social media-driven audience – Reinforcing America’s Test Kitchen’s brand evolution in the digital age.

The Results

  • Strengthened brand engagement – Fans and followers worldwide connected with the merchandise, reinforcing brand loyalty.

  • Enhanced visibility in modern culinary culture – Trend-driven items aligned with social media trends and influencer content.

  • Maintained brand integrity while evolving – Merchandise balanced fun, nostalgia, and industry leadership.

By seamlessly blending food, fun, and premium merchandise, Grossman Marketing Group helped America’s Test Kitchen continue to engage its global audience while staying at the forefront of modern culinary culture.

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More than 115 years of expertise, creativity, and a commitment to delivering meaningful brand solutions for our clients.

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10 State Street
Woburn, MA 01801
800.368.1368

© 2026 Grossman Marketing Group. All rights reserved.

Grossman Logo - 1910

Be the First to Know

 Download our 2026 Branded Merchandise Trends Guide — free when you subscribe

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More than 115 years of expertise, creativity, and a commitment to delivering meaningful brand solutions for our clients.

Grossman Marketing Group - Since 1910

Contact

10 State Street
Woburn, MA 01801
800.368.1368

© 2026 Grossman Marketing Group. All rights reserved.

Grossman Logo - 1910

Be the First to Know

 Download our 2026 Branded Merchandise Trends Guide — free when you subscribe

Thanks for signing up!

Grossman Marketing Group - Since 1910

More than 115 years of expertise, creativity, and a commitment to delivering meaningful brand solutions for our clients.

Contact

10 State Street
Woburn, MA 01801
800.368.1368

© 2026 Grossman Marketing Group. All rights reserved.

Grossman Logo - 1910

Be the First to Know

 Download our 2026 Branded Merchandise Trends Guide — free when you subscribe

Thanks for signing up!

More than 115 years of expertise, creativity, and a commitment to delivering meaningful brand solutions for our clients.

Grossman Marketing Group - Since 1910

Contact

10 State Street
Woburn, MA 01801
800.368.1368

© 2026 Grossman Marketing Group. All rights reserved.