wbur-fm case study

the background

WBUR-FM (90.9 FM) is a public radio station located in Boston, owned by Boston University. It is the largest of the three NPR member stations in Boston, and one of the most popular NPR stations in the country. WBUR produces several nationally-distributed programs including On Point and Here and Now. We’ve had a partnership with WBUR since 2001.

our work

Over the years, we have collaborated with WBUR in many different areas. One major focus has been their four core direct mail programs which support their on-air fundraising efforts: the Renewals Campaign, Member Card Campaign, Valentine’s Day Campaign, and Mother’s Day Flower Campaign. We manage the entire process from printing the materials to mailing the packages. We also work on their fundraising and marketing events, creating a variety of WBUR branded materials, including banners, t-shirts, water bottles, tote bags, and more.

the results

Over the course of our two-decade relationship, we have become such a strong resource for WBUR because of our flexibility, attention to detail, and ability to work on many different projects at the same time. Year after year, we’ve helped WBUR successfully raise the funds needed to help keep the flagship NPR Boston public radio station running strong.

view some of our other projects