When the sun comes out, so do the festivals, beach days, rooftop gatherings, and poolside hangs. And with every towel laid out and flip-flop slipped on, there’s a golden opportunity to get your brand seen, shared, and remembered.

At Grossman Marketing Group, we specialize in curating promotional products that don’t just show up; they stand out. Summer is the perfect season to turn up the volume on your brand visibility with fresh, fun, and functional items. Here are some of our favorite warm-weather staples that are ready to carry your logo from the beach to the boardwalk (and everywhere in between):

Bucket Hats

The ‘90s called and they’re loving the bucket hat revival. This retro-inspired accessory is back in a big way and makes for a stylish, wearable billboard. Lightweight and fashion-forward, branded bucket hats are perfect for summer giveaways and event swag, turning every recipient into a walking advertisement.

Festival Bracelets

Woven, stamped, printed, or even NFC-enabled—festival bracelets are more than just a trend; they’re a keepsake. Customize them with your brand colors, slogans, or event hashtags to create a sense of community and long-lasting brand recall. They’re wearable all summer long and often become souvenirs.

Sunblock and Lip Balm

It’s the little things that make a significant impact. Branded sunblock combines health-conscious practicality with marketing smarts. Whether you hand it out at outdoor events or slip it into welcome kits, it shows your brand cares and keeps you top-of-mind (and top-of-shoulders) all season.

Beach Towels

Few promo items offer as much real estate as a beach towel. Bold, bright, and often spread out for hours in high-traffic, sunny locations, these summer essentials are perfect for creative, eye-catching branding. Whether it's a vibrant, full-color print or an elegant tone-on-tone jacquard weave, your logo takes center stage on every beach day.

T-Shirts

Summer is T-shirt season, and that means brand visibility on the move. Soft, breathable, and stylish tees with unique design details or clever copy can become fan favorites that people wear repeatedly. To give your brand a retail feel, go beyond the basics with elevated decoration techniques like puff ink, tie-dye patterns, or metallic foils.

Flip-Flops

The sound of summer? It’s flip-flops clicking down a boardwalk. These easy-to-pack items are ideal for beach promos, corporate retreats, and destination events. With sole imprints, custom straps, or even full-color footbeds, branded flip-flops keep your identity underfoot—literally.

Be Where the Fun Happens

Your audience doesn’t stop thinking about your brand just because they’re out of the office; they just need a reminder. By aligning your promotional products with the season’s energy, you create positive associations and memorable moments.

Let your brand be the one that shows up at the barbecue, the music festival, the shoreline, and the pool deck. With summer merch this vibrant, you’ll do more than just make an impression; you’ll leave a legacy of sunshine-soaked visibility.