If 2020 was the year of the kit, then 2025 is the era of the curated experience. What began as a way to connect with people at home during hybrid work has grown into one of the most effective strategies for creating memorable, branded moments. At Grossman Marketing Group, we’ve seen how a thoughtfully designed kit can transform an interaction into an experience that leaves a lasting impression long after the packaging is opened.

A Kit Built for Travelers

When EF Go Ahead Tours invited us to help elevate their customer journey, our team developed a premium kit designed specifically for travelers. The goal wasn’t just to deliver useful items, but to create a seamless brand experience that travelers would engage with at every step of their journey.

The kit included:

• Tote bags

• Luggage tags

• Lanyards

• Caps

• Cookbooks

• A suite of printed materials

Every element was chosen to support EF Go Ahead Tours’ mission of delivering a luxury travel experience, from the first unboxing moment to in-use functionality on the road.

Attention to Detail: Matching, Materials & Meaning

One of the biggest challenges in a project like this is maintaining perfect brand consistency across multiple substrates. Colors, textures, and finishes all had to align to reflect EF’s premium status.

As Co-President David Grossman explained:

“The bags, the hangtags, the lanyards—everything was dyed to match. We look at materials and construction, and extra little add-ons like hangtags and woven patches—things that can elevate the experience. It’s not just taking a logo and slapping it onto a pre-existing product.”

The attention to detail went beyond visuals. Multiple rounds of dip sampling were conducted to achieve EF’s exact Pantone shade. The tactile experience was just as important, so our team sourced sustainable yet luxurious paper stocks for brochures, ID badges, and print collateral; mocking up samples until the perfect balance of budget and elegance was achieved.

A Relationship Built Over Decades

Our work with EF Go Ahead Tours reflects not just one project, but a partnership spanning nearly three decades. Over the years, Grossman Marketing Group has grown from being primarily print-focused to becoming a holistic marketing support company, offering everything from envelopes and drinkware to apparel and premium promotional items.

For this particular project, EF supplied their own cookbook, while our team produced every other component of the kit, tying it all together into one unified, luxury experience.

The Power of Cohesion

When a traveler received this kit, EF’s brand was immediately reinforced through packaging, consistency, and quality. From the carefully selected canvas tote to the custom paper stocks, every detail worked in harmony to create an impression of sophistication and care.

The result? A curated selection of print and promo that not only supported the tour experience but also reinforced EF Go Ahead Tours’ reputation for premium travel.

At Grossman Marketing Group, we believe that branded merchandise is about telling a story. When every element of that story aligns, the result is an unforgettable brand experience. Ready to create elevated, intentional, and unforgettable merchandise? Let's get started!

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