On April 8, 2024, millions of people across North America turned their eyes skyward to witness one of nature’s most breathtaking events — a total solar eclipse. At Grossman Marketing Group, we couldn’t resist turning this rare celestial moment into an opportunity to surprise and delight our clients.

Seeing the World in a Whole New Shade of Cool

To help our clients safely experience the eclipse, we mailed out a special Solar Eclipse Viewing Kit complete with two pairs of branded eclipse glasses — one for them and one to share with a friend.

Each package included a bright, cheerful note that began:

Dear Sun Lovers,
We hope this package finds you ready to witness the amazing phenomenon of the solar eclipse on April 8th, 2024.
To ensure your eyes are protected during this event, we’re sending two pairs of branded solar eclipse glasses — one for you and one for a friend!*
Prepare to see the world in a whole new shade of cool!*
Enjoy the show!
Your Team at Grossman Marketing Group

Branded Gifting That Connects

This campaign was a perfect example of how thoughtful, timely branded merchandise can build genuine connections. The eclipse may have lasted only a few minutes, but the memory and the branded glasses lasted far longer.

Our clients loved the surprise, with many sharing photos and stories of their viewing parties and keeping the glasses as fun mementos of the day. Some even asked how they could recreate a similar experience for their own audiences in the future.

Simple, Smart, and Shareable

Sometimes, the most effective marketing isn’t the biggest or most elaborate, it’s the one that meets people in a moment of joy. By pairing practicality with creativity, we turned a scientific phenomenon into a shared brand experience.

At Grossman Marketing Group, we believe in delivering more than just products. We deliver moments that make your brand shine.