Purchase of New England company marks Grossman’s sixth acquisition in past six years.
Grossman Marketing Group (GMG), a nationally recognized, 109-year old, fourth-generation promotional products, printing, e-commerce and digital marketing company, has acquired Advantages in Marketing (AIM) of West Springfield, MA.
GMG Co-President Ben Grossman, who runs the company with his brother David, said the acquisition of Advantages in Marketing (AIM) will further expand the company’s full-service marketing operations and its extensive client base, particularly in the Northeast.
The acquisition of Advantages in Marketing (AIM) marks Grossman’s sixth acquisition in the past six years. Since 2013, Grossman has acquired Logos In Print, a New York-based promotional products distributor; Fleet Business Products of East Hartford, CT; ASAP Inc. of Norwalk, CT; Premier Marketing Group of Manchester, ME; and Suncoast Print Solutions of Sarasota, FL.
Ben Grossman also recently launched SwagCycle, a division of GMG, which focuses on helping environmentally conscious companies repurpose their unwanted branded items in an ethical, affordable way. SwagCycle has already gained national attention for its commitment to responsibly managing the lifecycle of merchandise ranging from t-shirts and other apparel, to bags, mugs and water bottles, and battery chargers, among other items.
Joanne Delaney-Bryant, who founded Advantages in Marketing (AIM) in 1995, decided to retire after a highly successful career in which she provided an array of branded merchandise and marketing services to a wide variety of companies.
In a letter to her customers, Delaney-Bryant cited Grossman’s “commitment to customer service excellence and quality products,” as well as Grossman’s many prominent clients such as the Boston Celtics, Zipcar, CVS, Columbia University, University of Tampa, the Cleveland Clinic, New York Presbyterian Hospital, Massachusetts General Hospital, LL Bean and The International Academy of Arts and Sciences (Emmy Awards).
Delaney-Bryant assured her customers that the transition to GMG would be “seamless” and that customers would benefit from the “added value” that Grossman provides in the areas of print production, branded merchandise and fulfillment, graphic design, custom developed webstores, e-commerce and digital marketing.
Said Grossman: “AIM gives us greater geographical reach and adds to our significant product lines, particularly in the areas of health care, real estate and consumer products.”