Grossman Insights

Inside, you'll find a curated collection of seasonal merchandise designed to help organizations maximize engagement during the busiest and most active months of the year. Whether you're planning a company picnic, trade show, golf outing, customer appreciation event, employee wellness program, recruiting campaign, or summer mailer, these products were selected with both function and impact in mind.

Random promotional items weaken your brand. High-performing corporate merchandise programs are cohesive: Consistent messaging across all items Unified visual identity Clear connection to a campaign or theme When merchandise feels intentional, it feels more valuable. Tradeshow giveaway strategy is key.

Earth Month creates an opportunity for institutions to move beyond statements and into meaningful action. At Grossman Marketing Group, sustainability is not viewed as a trend. It is a strategic decision that shapes how brands show up in the world.

Across higher education, healthcare, and tradeshows, one thing is clear. Audiences no longer respond to passive giveaways. They want to participate, engage, and feel connected to the brands and institutions they interact with.

Inside The Merch Collection, you’ll find promotional products selected for real-world use and on-site impact. These are items that elevate event activations, enhance booth traffic, and create touchpoints that feel intentional rather than transactional. When merchandise aligns with audience and purpose, it becomes part of the story, not just a takeaway.

January is a high-energy month for tradeshows, conferences, and company kickoffs. Your brand has the chance to set the tone for the year. Make that first, lasting impression on clients, prospects, and partners. The smartest marketers are already preparing, leveraging remaining 2025 budget funds to ensure their first-quarter events launch without last-minute stress.

The holiday season is just around the corner, and the time to plan your gifts is now. That’s why we’re thrilled to unveil our Traditions & Trends flipbook, a dynamic, full-color guide to holiday gifting for 2025. Inside this flipbook, you’ll find: Themed gift collections that span from cozy, stay-at-home nights to bold, celebratory moments Options curated to meet different budgets, audiences, and brand styles Visual inspiration designed to spark new ideas

Grossman Marketing Group has been honored with the Advertising Specialty Institute's Counselor Promo Campaign Award for Best Integrated Print & Promo Campaign.

The holiday season is the perfect time to celebrate not just with gifts, but with experiences that inspire adventure. At Grossman Marketing Group, we’ve created the Holiday Layover Lookbook—a collection where style meets function, and gifting feels like an unforgettable journey. Whether it’s boarding a flight, setting out on the open road, or soaking up the sun, these curated essentials ensure your brand travels everywhere your clients go.

The holidays don’t look the same for everyone. While some prefer quiet evenings by the fire, others come alive when the music is pumping, the glasses are raised, and the dance floor is packed. Our newest lookbook, Not-So-Silent Night, was created for the bold entertainers—the ones who know the season shines brightest when the celebration is loud, lively, and unforgettable.

The holiday season is a time of joy, celebration, and connection—but it can also bring long to-do lists, endless events, and a fast pace that leaves little room to pause. At Grossman Marketing Group, we believe the best gifts don’t just impress, they restore. That’s why our newest lookbook, Silent Nights, Self-Care Mornings, is designed to help you and your clients find balance, renewal, and calm during the busiest season of the year.

Grossman Marketing Group have earned a coveted spot on PPAI’s annual Greatest Companies To Work For list.

What’s old is new again. From ‘90s bucket hats spotted on fashion runways to desk toys making a comeback in office spaces, nostalgia is driving consumer trends like never before. Brands are discovering that a nod to the past isn’t just fun; it’s powerful. People are experiencing digital fatigue and looking to the past to spark emotion.

Grossman Marketing Group successfully transitioned from a traditional print business to promotional products by hiring an industry expert and focusing on high-value, practical items.

Grossman Marketing Group, a fourth-generation, family-owned leader in branded merchandise, print, and marketing solutions, has acquired Cooley Group, a Rochester, NY-based provider of customized promotional, print, and fulfillment services.

When the sun comes out, so do the festivals, beach days, rooftop gatherings, and poolside hangs. And with every towel laid out and flip-flop slipped on, there’s a golden opportunity to get your brand seen, shared, and remembered.

Everyone wants outstanding merchandise, but many want to feel good about where it comes from. More and more brands are asking us for recycled, upcycled, and sustainable promotional products, and we’re here for it!

At Grossman Marketing Group, sustainability isn’t just a buzzword—it’s built into everything we do. We believe branded merchandise should leave a lasting impression, not a footprint.

Every year, our design team studies the latest cultural and design trends to craft products that captivate consumer preferences and deliver functionality and sleek, modern style. We’re all due for a workplace refresh!

At Grossman Marketing Group, we search for the next big thing in branded merchandise. As we look ahead to 2025 and beyond, we’re curating products that follow trends and stand the test of time. From stylish workwear to elevated trade show giveaways, here’s what’s making waves in the promo world.

On April 8, 2024, millions of people across North America turned their eyes skyward to witness one of nature’s most breathtaking events, a total solar eclipse. At Grossman Marketing Group, we couldn’t resist turning this rare celestial moment into an opportunity to surprise and delight our clients.

Massachusetts-Based Family-Owned and Operated Marketing Company Expands Service Offerings and Regional Footprint within the State of Florida.

One of the largest donations of obsolete branded products the organization helped facilitate last year was tied to Facebook’s rebrand to Meta, according to a 2022 annual impact report.

Ben Grossman started an initiative that keeps unused and unusable promo items out of landfills by recycling them or donating them to charitable organizations.

How many companies have been able to successfully transform their businesses multiple times over a century of continuous operation? Not that many. That’s why the Grossman Marketing Group’s story is so interesting!

Grossman Marketing Group was founded more than a century ago as an envelope printer. In recent years, the company has focused on providing marketing materials to its customers, including collateral, event signage and promotional products. To continue expansion of its portfolio and customer base, the company has made eight acquisitions in the last several years. Co-President Ben Grossman tells the story.

In an expansion of its New England footprint, the family-owned and -operated Somerville, MA-based promotional products distributor, which has a 111-year history, has acquired Manchester, NH-based distributor Symbol Marketing & Promotions. Financial terms of the deal between the privately owned companies were not released.

Grossman Marketing Group (asi/215205), a Somerville, MA-based promo products distributor that counts the Boston Celtics and Harvard University among its household name clients, has acquired PCI Creative Group, a Stamford, CT-based distributor.

Grossman Marketing Group (GMG), a nationally recognized, 109-year old, fourth-generation promotional products, printing, e-commerce and digital marketing company, has acquired Advantages in Marketing (AIM) of West Springfield, MA.

Grossman Marketing Group, a fourth-generation marketing services firm with a deep history of corporate responsibility, has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise.

Premier Marketing Group (PMG), a division of Massachusetts-based Grossman Marketing Group, has acquired Suncoast Print Solutions of Sarasota, FL, marking Grossman’s fifth acquisition in the past six years. 

Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast.

Grossman Marketing Group, a 107-year-old, fourth-generation, print and promotional products company, has acquired Premier Marketing Group of Manchester, Maine, expanding its full-service marketing operations and client base.

Grossman Marketing Group, a 105-year-old, fourth-generation, print and promotional products company, announced today that it has renewed its strategic marketing partnership as the official print and promotional partner of the Boston Bruins hockey team.

Grossman Marketing Group, a 105-year-old, fourth-generation, print and promotional products company, has acquired Fleet Business Products of East Hartford, CT, expanding its full-service marketing operations and client base in Connecticut. The new acquisition comes just two years after Grossman Marketing Group, headquartered in Somerville, MA, acquired ASAP, a Norwalk, CT promotional products firm.

Grossman Marketing Group, a 103-year-old, fourth-generation family-run print and promotional products company, announces the acquisition of ASAP, Inc., a Norwalk, Connecticut firm specializing in promotional products for a wide variety of businesses in the financial services, legal, education and consumer products sectors. The company will be known as ASAP, a division of Grossman Marketing Group.