Bringing the LEGO Brand to Life Through Merchandise
Premium, high-quality branded products designed to engage employees and dedicated fans.
SERVICES
Branded Merchandise
Employee Engagement Programs
Consumer Loyalty & Brand Affinity
E-Commerce & Company Store Solutions
Our work
As one of the most recognizable brands in the world, LEGO relies on Grossman Marketing Group to deliver branded merchandise that reflects the fun, creativity, and legacy of the LEGO brand.
We work closely with LEGO to develop high-impact merchandise programs that serve both internal teams and devoted consumers, ensuring quality, creativity, and brand consistency across all touchpoints.
How We Support
LEGO Employee Company Store – Sourcing and producing a wide variety of branded merchandise available for employees.
E-Commerce Team End-of-Year Gifts – Curating high-quality, meaningful gifts to celebrate LEGO’s internal teams.
Consumer & Shopper Engagement Merchandise – Supporting LEGO’s new Consumer and Shopper Engagement department with exclusive branded items that strengthen brand affinity among their most passionate fans.
The Results
Strengthened brand engagement – Custom merchandise that resonates with LEGO employees and dedicated consumers.
Consistent quality & creativity – Ensuring every product meets LEGO’s high brand standards.
Scalable solutions for multiple departments – Supporting employee rewards, e-commerce, and consumer loyalty initiatives.
By delivering premium branded merchandise that reinforces LEGO’s playful, enduring brand, Grossman Marketing Group helps LEGO celebrate its employees, engage its fans, and continue building lasting brand affinity.
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