Sustainable & Scalable Branded Merchandise for Enel

A hybrid inventory/on-demand model that cuts costs, reduces waste, and enhances employee engagement.

SERVICES

Branded Merchandise
E-Commerce Solutions
On-Demand Production
Sustainability-Focused Products
Employee Recognition Programs
New Hire Onboarding Kits

The Challenge

Enel Green Power, a global leader in renewable energy, needed a more efficient, cost-effective way to manage its branded merchandise program. Their previous model of bulk ordering led to overstocking, waste, and delays, while employees struggled to access high-demand items.

The Solution

Hybrid Inventory & On-Demand Model – High-demand products are kept in stock, while lower-volume and seasonal items are produced on demand, reducing waste and storage costs.
New Hire Kits – An automated system lets employees claim eco-friendly welcome gifts, introducing them to Enel’s online store for future purchases.
Above & Beyond Recognition Kits – Premium Helly Hansen apparel is sourced on demand, paired with pre-stocked Stanley Quenchers and Igloo Coolers, ensuring a high-value recognition experience without unnecessary inventory costs.

The Results

Faster Fulfillment – Reduced shipping times while ensuring availability.
Cost Savings – Eliminated overproduction and unnecessary warehousing.
Stronger Employee Engagement – Seamless onboarding and meaningful rewards.
Sustainability-First Approach – Minimized waste while maintaining brand impact.

With smart fulfillment strategies and sustainable product choices, Grossman Marketing Group helps Enel reduce costs, engage employees, and stay true to its environmental mission.