Elevating the Boston Bruins’ 100th Anniversary Celebration

A strategic partnership delivering premium branded merchandise, memorabilia, and an e-commerce store for seamless fundraising.

SERVICES

Branded Merchandise
E-Commerce Solutions
Print Management
Kit Curation

The Challenge

Creating Exclusive Merchandise & Seamless E-Commerce for Maximum Fundraising Impact

The Boston Bruins Foundation sought to leverage the team’s 100th Anniversary to raise funds for their community initiatives. To achieve this, they needed high-end branded merchandise and memorabilia kits that would appeal to passionate fans and donors at varying giving levels.

In addition to curating exclusive products, the Bruins required a seamless and secure e-commerce platform to efficiently handle orders, transactions, and fulfillment for supporters looking to purchase high-value commemorative items online.

With two decades of partnership supporting the Bruins’ printed communications, merchandise, and e-commerce needs, Grossman Marketing Group was the natural choice to execute this initiative.

The Solution

Premium Kitting, E-Commerce, & Memorabilia Curation for Maximum Impact

Grossman Marketing Group collaborated closely with the Boston Bruins Foundation to develop a turnkey fundraising solution, integrating branded merchandise, memorabilia sourcing, and a direct-to-consumer online store for seamless transactions.

E-Commerce Platform Setup – Developed a custom online store to facilitate direct-to-consumer sales, order management, and fulfillment.

High-End Branded Merchandise – Custom apparel, accessories, and collectibles reflecting the prestige of the 100th Anniversary.

Memorabilia Sourcing – Identified and incorporated rare, high-value items to enhance donor appeal.

Multi-Tier Gift Bag Strategy – Created curated kits with varying levels of merchandise based on donor contribution levels.

Flawless Execution – Managed the entire supply chain from sourcing and production to kitting, online transactions, and shipping.

The Results

The Boston Bruins’ 100th Anniversary fundraising campaign was a resounding success, with the commemorative merchandise and gift bags driving strong donor engagement and contributions.

The integration of a custom e-commerce store allowed supporters to seamlessly browse and purchase exclusive anniversary merchandise, ensuring a frictionless experience while maximizing fundraising impact.

By leveraging Grossman Marketing Group’s expertise in e-commerce, branded merchandise, premium kitting, and strategic execution, the Boston Bruins successfully transformed a historic milestone into a powerful digital-driven fundraising opportunity.