Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast.
Grossman’s acquisition of a New York promotional products distributor expands the company’s growing market penetration in the Northeast region
Somerville, MA — Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast.
The acquisition of Logos in Print comes on the heels of three other recent acquisitions: ASAP, a Norwalk, CT promotional products firm; Fleet Business Products of East Hartford, CT; and Premier Marketing Group of Manchester, ME.
Grossman Marketing Group, with headquarters just outside Boston and a client base that boasts a “who’s who” list of sports teams, hospitals, educational institutions and business entities, now has major operations in Massachusetts, Connecticut, Rhode Island, New York and Washington, D.C.
Some of Grossman’s more prominent clients include The Boston Bruins and The Boston Celtics; Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth and Novocure; Columbia University, Harvard University and Tufts University; Hewlett-Packard, John Hancock, L.L. Bean and Zipcar; and The International Academy of Arts and Sciences (Emmy Awards).
Ben Grossman, co-president of Grossman Marketing Group, said the acquisition of Logos in Print will enhance the company’s growing presence in health care and education, particularly in New York, New Jersey and Connecticut. He noted that Logos in Print, a member of the Advertising Specialty Institute, has won many prestigious awards, including Promotional Products Association International’s Golden Pyramid Awards for creativity and excellence.
Said Grossman: “Logos in Print is a great fit for us and will complement our existing products and services, which include full-service graphic design, a network of company-owned warehouses and production facilities, multi-media solutions, and a dedicated technology team building best-in-class e-commerce programs for our clients.”
As a premier promotional products distributor, Logos in Print has working relationships with more than 3,000 suppliers, offering hundreds of thousands of promotional items — from apparel, bags and drinkware to writing instruments, golf and fitness products, and high tech accessories.
Since 1972, Cecile and Michael McBride, the owners of Logos in Print, have been providing promotional products to major hospitals, universities and businesses in the New York Tri-State Area. Referring to Grossman Marketing Group, the McBrides said they are thrilled that their business has been acquired by “such a prestigious, well-established, growth-oriented
company.”
Said Michael McBride: “We share the same mission which is to help businesses create longlasting relationships with their clients through the power of promotional products, which has become a $21 billion industry. With so many ad specialties available, there is a huge opportunity for businesses to boost ROI (Return on investment) and leave a lasting impression on customers at a far better cost per impression than almost every major marketing vehicle.”
For more information on Grossman Marketing Group’s unparalleled project management and top-notch creative and fulfillment capabilities, visit www.grossmanmarketing.com.